Saturday, June 14, 2008

Paul Bara’s Ugly New Labels

Sometimes people just make bad decisions. Not that Paul Bara’s old label was a paragon of beauty or anything, but at least it felt classically Champenois, and you wouldn’t mind having it on your table in a fancy restaurant. The new label, however, just makes the wine look cheap. It looks like a supermarket brand.

Fortunately the contents of this bottle of Brut Réserve are still respectable, although the dosage is unnecessarily high, detracting a lot from its character (and really bothering me). Hopefully it will improve in a few months as it settles down in the bottle.

Champagne is a wine often associated with sophistication and elegance, yet aesthetically, the region’s packaging often leaves much to be desired. What are your nominees for the ugliest labels in Champagne?

4 comments:

Bobo said...

Pretty ugly.

Steve L. said...

I don't think it's ugly but the Larmandier-Bernier Terre de Vertus label is awfully hard to read. And you're right--that looks like a mass market California sparkling wine label on the Bara.

Marshall Manning said...

Ugliest label easily goes to the Lamiable Les Meslaines bottlings. It looks like a circus poster creator took a cheap Prosecco label and made it more colorful.

Henri Vasnier said...

Duval-Leroy.

Dishonorable mention to Leclerc-Briant "Divine."