Saturday, June 14, 2008

Paul Bara’s Ugly New Labels

Sometimes people just make bad decisions. Not that Paul Bara’s old label was a paragon of beauty or anything, but at least it felt classically Champenois, and you wouldn’t mind having it on your table in a fancy restaurant. The new label, however, just makes the wine look cheap. It looks like a supermarket brand.

Fortunately the contents of this bottle of Brut Réserve are still respectable, although the dosage is unnecessarily high, detracting a lot from its character (and really bothering me). Hopefully it will improve in a few months as it settles down in the bottle.

Champagne is a wine often associated with sophistication and elegance, yet aesthetically, the region’s packaging often leaves much to be desired. What are your nominees for the ugliest labels in Champagne?


Bobo said...

Pretty ugly.

Steve L. said...

I don't think it's ugly but the Larmandier-Bernier Terre de Vertus label is awfully hard to read. And you're right--that looks like a mass market California sparkling wine label on the Bara.

Marshall Manning said...

Ugliest label easily goes to the Lamiable Les Meslaines bottlings. It looks like a circus poster creator took a cheap Prosecco label and made it more colorful.

Henri Vasnier said...


Dishonorable mention to Leclerc-Briant "Divine."