Sometimes people just make bad decisions. Not that Paul Bara’s old label was a paragon of beauty or anything, but at least it felt classically Champenois, and you wouldn’t mind having it on your table in a fancy restaurant. The new label, however, just makes the wine look cheap. It looks like a supermarket brand.
Fortunately the contents of this bottle of Brut Réserve are still respectable, although the dosage is unnecessarily high, detracting a lot from its character (and really bothering me). Hopefully it will improve in a few months as it settles down in the bottle.
Champagne is a wine often associated with sophistication and elegance, yet aesthetically, the region’s packaging often leaves much to be desired. What are your nominees for the ugliest labels in Champagne?